For many, Ethiopia doesn’t jump out as an obvious place to go for a holiday. Benighted for years by conflict and upheaval, it is a place that has existed for thirty years beneath the shadow of a single dreadful word: famine.

It takes a long time to recover from one of the greatest public tragedies of the late twentieth century. But Ethiopia is a very different place to the country that inspired Live Aid in 1985.

Today, Ethiopia's star is rising. Politically stable, forward-looking, and boasting one of the world’s fastest growing economies, modern Ethiopia is a twenty-first century success story on an increasingly dynamic continent.

Behind the positive headlines awaits a vast, landlocked wonderland for which the overused adjective ‘unique’ really does apply. A country of extraordinary landscapes, deep-seated spirituality and ancient culture that ranks among the world's great undiscovered travel destinations.

Founded around an experienced team of native guides, Ethiopia Uncovered aspires to reveal this special the country to visitors in a way that is immersive, culturally-sensitive and unforgettable. Explore our site, and let us be your guides to this spectacular land.